5 ways that publishers can engage readers with digital content
The digital era provides more opportunities than ever before for publishers to interact with readers around the world. However, with the ever-increasing amount of online content providers, it can be a challenge to remain...
Enhance end user OTT app experience with these 3 weather features
Including weather information in your Frankly Media OTT app is an optional feature that is particularly relevant to local broadcasters.If you would like to incorporate these updates in your digital engagement strategy, here are a...
Monday Marketing Tip: Keep your web headlines brief
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize your headlines for the web. According to Nielson Norman Group, research shows that the average...
3 ways to drive audience interaction through native mobile apps
More and more consumers are turning to their mobile devices every day as their primary access point for the web. In fact, it’s projected that, by 2025, nearly 72.6 percent (3.7 billion) of internet users will rely solely on...
Monday Marketing Tip: Front load your headlines on the web
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize the headlines of your web content. In an eye-tracking study, experts at Google found the...
Monday Marketing Tip: Adjust the timing of your social posts to boost interaction
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you increase the potential for interaction with your Facebook content. One of the best ways to boost the...
Monday Marketing Tip: Repurpose on-air content as a podcast series
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you create low-lift, high-yield audio content for your website by recycling your most popular on-air...
Monday Marketing Tip: Catch your audience’s interest to boost social interaction
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you reshape your social media content strategy to increase engagement with your posts. When posting to sites...
2 reasons why you need a style guide for your digital content
Like other successful brands, you’ve probably established guidelines for the type of content you include in your programming, but have you incorporated the same standards into your digital properties? If you’re...
Monday Marketing Tip: Engage your audience with local content
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help drive traffic to your site by offering news and content from your community that your listeners will care...
How to optimize your online content on a budget
Managing your brand’s online content strategy can be challenging, whether that includes a single site or an entire group. To help you overcome this, we’ve pulled together a number of tips and techniques to create more...
3 easy steps to grow your database and revenue with podcasting
Podcasts are more popular than ever, and they’re a great opportunity to increase the reach of your broadcasts. You can integrate podcasting into your digital strategy to increase your online traffic and secure revenue...