Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you optimize the headlines of your web content.
In an eye-tracking study, experts at Google found the majority of users don’t scan past the first few items on a list or page. Maximize the impact of your headlines and keep site visitors reading by packing your most important keywords up front.
For example, tweak the words in a headline such as “5 Recipes for Dinner that are both Healthy and Easy” to say “Dinner Recipes: 5 Easy, Healthy Meal Ideas”.
For more characteristics of optimal web headlines, check out this recent post.
