More and more consumers are turning to their mobile devices every day as their primary access point for the web. In fact, it’s projected that, by 2025, nearly 72.6 percent (3.7 billion) of internet users will rely solely on their smartphones for web browsing. Offering a mobile app for your brand is becoming more and more vital in order to keep your audience engaged. If you’re on the fence about incorporating native apps to your digital strategy, here are a few reasons to consider using this valuable tool to drive quality user interactions on their handheld devices.

Highlight your breaking stories

Your viewers aren’t glued to their television sets 24/7, so they may be missing out on your urgent, breaking news content. Make sure they’re the first to know what’s going on in your community by offering real-time updates with mobile push notifications. With Frankly Media’s mobile apps, you can even customize the look and feel of your breaking news updates to be consistent with your branding.

Provide access to live & on-demand content on the go

Whether they’re in the office or out about town, keep your viewers engaged with live and on-demand content. Use your app to provide access to live weather forecasts, sports score updates, and other content at their fingertips, all optimized to fit the screen of their smartphone or tablet. If you’re using Frankly Media’s Express Web & Express Producer, you can automatically push this content from your CMS to your native mobile app.

Create a seamless content flow

Curate a quality user experience with a showcase of in-line multimedia content. Allow users of your app to swipe between multiple articles and categories, and keep them engaged for even longer by featuring recommend, related, or targeted content.

For more information on how you can enhance user experience with our robust, customizable mobile app solution, contact Frankly Media today!