Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you increase your reach while providing excellent content for your website with little effort. Your audience loves your morning personalities, but not everyone is able to tune in every day to listen to them on the air. Re-purposing episodes of your morning show into a podcast series gives you with the opportunity to attract fans that prefer to listen online or at their convenience, and it provides new and entertaining content that will drive traffic to your website. You could even upload unique, premium content such as extended interviews or behind-the-scenes recordings. Use the podcast as a way to generate new revenue by securing a sponsor for the series.
For more ways to re-purpose your online content to your website, check out this recent blog post.
