Fall is in full swing, and the holidays are almost here! There’s still time to add exciting, festive campaigns to your calendar to drive revenue and database growth in November. Check out our suggestions below for businesses that would make excellent partners for your Thanksgiving, Veteran’s Day, and Black Friday/Cyber Monday contests, email blasts, and more.
Banks and Credit Unions
From honoring those who’ve served our nation on Veteran’s Day to being grateful on Thanksgiving, November is all about giving back! Consider running a “Give Back” Bracket campaign, allowing members of your audience to vote for which charity in your community they would most like to donate to. Have your sponsor give money to the winning charity and then select a random bracket participant to receive a cash prize, too! You could also use one of these other November bracket ideas from our Bracket Playbook.
Grocery Stores and Farmers Markets
Help your audience stock up on everything they need to whip up their favorite Thanksgiving dishes by approaching a local grocer or farmers market to sponsor your fall promotions. Have them donate gift cards for your prize closet or offer a coupon in your monthly newsletter. You could even attach a sponsor to one of our free Thanksgiving contest templates to bring in revenue and drive traffic to your website over the holidays.
Butchers , Bakers, or other Specialty Markets
Consider approaching specialty markets such as butcher shops or bakeries to offer free food items such as roasted turkeys, pumpkin pies, and more for your listeners’ holiday meal. If your advertising partner doesn’t have the budget to offer prizes, secure food discounts to offer your email subscribers or approach them to sponsor some fun Thanksgiving-themed trivia instead.
Caterers
Give a lucky member of your audience a break this Thanksgiving by teaming up with a local caterer to provide a holiday meal in an online or call-in contest. You could also team up with a caterer or local restaurant to host an exclusive Thanksgiving VIP event and give your members a chance to win their way into the party.
Retailers
Once they’ve had their fill of turkey, dressing, and pie, give listeners a reason to tune in or visit your website by helping them knock out their Black Friday and Cyber Monday shopping! Secure local retailers such as department stores, electronic stores, and more to offer gift cards or shopping sprees to contest winners, or offer exclusive Black Friday and Cyber Monday “virtual doorbuster” discounts in your November email blasts. Save time and design resources by using our free Black Friday contest template, or even collect leads for your retailing partners with our free Black Friday and Cyber Monday shopping survey.
Looking for more ways to drive revenue this fall? Check out our Campaign Concepts Guides, with key dates, promotion ideas, target advertisers, and more!
