3 ways to enhance your digital content with Express Story Editor
The Express Producer Story Editor was designed to simplify your digital content workflow, but are you taking advantage of all of the great features that the tool has to offer? We’ve pulled together below three tips to help...
Enhance end user OTT app experience with these 3 weather features
Including weather information in your Frankly Media OTT app is an optional feature that is particularly relevant to local broadcasters.If you would like to incorporate these updates in your digital engagement strategy, here are a...
Monday Marketing Tip: Keep your web headlines brief
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize your headlines for the web. According to Nielson Norman Group, research shows that the average...
3 ways to drive audience interaction through native mobile apps
More and more consumers are turning to their mobile devices every day as their primary access point for the web. In fact, it’s projected that, by 2025, nearly 72.6 percent (3.7 billion) of internet users will rely solely on...
Optimizing Headlines for the Web: 5 Top Traits To Include
Whether you’re publishing a news article with Express CMS or posting a video clip with Express Video, a headline can make or break your click rate. In addition to publishing on your site, sharing a link to your content on...