Content Strategy

Monday Marketing Tip: Keep your web headlines brief


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you optimize your headlines for the web.

According to Nielson Norman Group, research shows that the average site visitor will only remain on a web page for up to approximately 20 seconds. A short headline can make an impact in that small window of time, enticing your audience to stay a while longer and view your full video or article.

For more tips on writing quality web headlines, check out this post.

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