Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you reshape your social media content strategy to increase engagement with your posts.
When posting to sites like Facebook and Twitter, don’t pigeon-hole your brand by only publishing content about one or two topics. Remember that your fan page is a place for your fans. Find out what interests them and incorporate some of that content into your social media calendar, as long as it fits your brand’s tone and personality, of course.
For example, including updates about relevant real-world events or pop culture happenings can boost engagement with your posts. Consider publishing polls about the hottest new films, sporting events, or trending news to allow your audience to share their opinion.
For more ways to increase social engagement, check out this recent post.
