Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you create low-lift, high-yield audio content for your website by recycling your most popular on-air programming.
Your audience may not always be able to listen during their favorite segments, so give them the opportunity to tune in whenever they want by offering recordings of your shows as podcast episodes. For example, break down your morning show or a collection of special features such as exclusive artist interviews into shorter segments and feature them on your website as podcast episodes.
For more ways to enhance your digital strategy through podcasting, check out this post.
