3 benefits of launching an OTT TV platform
A recent article from MediaPost reported that local OTT television platforms have enjoyed a 43% bump in revenue in 2019. If you haven’t already incorporated an OTT platform into the content strategy for your own station,...
Monday Marketing Tip: Boost engagement with seasonal polls
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help foster simple but fun user experiences for your site visitors with our polls feature. From classic costumes...
Monday Marketing Tip: Keep your web headlines brief
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize your headlines for the web. According to Nielson Norman Group, research shows that the average...
Hit a home run with this Baseball championship trivia pack!
Knock one out of the park just in time for the World Series with this baseball trivia pack! Use the free graphics and seven sample questions to launch a fun trivia campaign and then add in some of your own questions to drive...
Ad revenue is growing for local OTT: What does that mean for local television?
Advertising for OTT (over-the-top) TV platforms in local markets has climbed an impressive 43% in 2019, growing from $598 million in 2018 to a projected $857 by the end of this year. A forecast of the next four years predicts...
Monday Marketing Tip: Tell a story with your contest copy
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help drive your audience to enter your promotions by relating to them through compelling copy that tells a story....
2020 Mega Contests revealed!
(UPDATE 6/19/20: In light of the ongoing COVID-19 pandemic, the 2020 Mega Contest schedule has been revised and all trip prizes for the remainder of 2020 have been replaced. Please see below for the updated promotional calendar.)...
Monday Marketing Tip: Clean up your email subscriptions before holiday campaigns begin
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you prepare your mailing subscriptions for your upcoming holiday email campaigns. If it’s been several...
Mega Contest Update: $4,000 Thanksgiving Cash Giveaway starts soon!
(Update 12/11: Congratulations to the winners of our $4,000 Thanksgiving Cash Giveaway, Vicki B. of Williamsville, IL! Next month’s winner could be one of YOUR members!) Here’s something to be thankful for this holiday...
Say thanks to your audience and sponsors with this free Thanksgiving travel campaign!
Here’s a campaign idea that your audience is sure to be thankful for! Boost site traffic and secure revenue in Q4 with this free Thanksgiving-themed canned contest! All you need is a sponsor and a prize–we’ll provide the...
3 ways to drive audience interaction through native mobile apps
More and more consumers are turning to their mobile devices every day as their primary access point for the web. In fact, it’s projected that, by 2025, nearly 72.6 percent (3.7 billion) of internet users will rely solely on...
Monday Marketing Tip: Front load your headlines on the web
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize the headlines of your web content. In an eye-tracking study, experts at Google found the...