A recent article from MediaPost reported that local OTT television platforms have enjoyed a 43% bump in revenue in 2019. If you haven’t already incorporated an OTT platform into the content strategy for your own station, take advantage of this opportunity to reap the following benefits:

Increased Reach & Revenue

The way your audience consumes content has changed over the past decade. Apps make your content available on any screen and in any location, allowing you to engage your viewers even when they’re miles away from your immediate market. This change in the way television programming is consumed opens up new opportunities for driving revenue. Whether users are binge- or appointment-watching your content through an OTT platform, turn their viewing activity into advertising dollars by running sponsorships and pre-, mid-, or post-roll video ads.

Enhanced User Experience

Frankly Media’s own OTT platform was built for the big screen, making your content look sharp on smart TVs and beyond while allowing viewers to watch what they want, when they want. Providing users with this type of quality live streaming and videos on demand improves their interaction with your brand, leaving a positive impression of your station and associated sponsors.

Detailed Audience Insights

Having your audience tuned into your OTT app rather than a traditional, linear broadcast allows you access to more in-depth viewer analytics than ever before. Track analytics for your users such as age, gender, interests, location, and even device and operating system used for consumption. This information can be used to paint a clearer picture of your audience demographic, which can be leveraged for curating new programming, pitching prospective advertising partnerships, and more.

For more information on how you can store and publish your own OTT app content through our secure, specialized infrastructure, contact Frankly Media today!