Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you set yourself up for success when planning contests and other promotions.
Rather than planning a contest or sweepstakes purely for the sake of new content, stop to consider what you would like for the promotion to accomplish. Are you trying to achieve increased brand awareness for a sponsor, or is driving your own site traffic your top priority? Perhaps you would like to focus on growing membership in your database and boosting your email subscriptions. Be sure to identify your goal or goals first since they will shape your promotion and determine how you will measure the success of the campaign.
For more tips on brainstorming contest ideas, check out this post.
