Want to breathe some life into your web pages without a full reskin? The Express CMS platform equips users with the ability to make custom changes to their website scheme without overhauling the entire design or compromising the important graphic elements of your brand. With the Theme Scheduler, you can easily publish temporary changes to the background image or color scheme of your navigation bar, masthead, links, and more for special events or promotions. When your scheduled run dates have ended, the changes will revert back to your original design. You can download a free step-by-step user guide on Theme Management in Express CMS here. We’ve also pulled together a list below of five opportunities that are perfect for enhancing your website design with temporary scheme changes.
Sports Seasons
Rally your sports fans throughout the year by updating your page with a sports related theme. For example, use your local team’s logo in your page background and update your navigation bar and links using their colors (Please note that you may need to obtain permission to use a copyrighted image or logo.). From football to baseball or basketball, you can schedule these changes to run throughout any popular sports season to show your support for the home team!
Holidays & Seasons
Celebrate the seasons or major holidays such as St. Patrick’s Day, Independence Day, Halloween, or Christmas by scheduling temporary scheme changes around those dates. Whatever occasion you choose, the extra splash of festive colors is sure to put your site visitors in a merry mood!
Sponsored Promotions
Add value to your sponsor packages by scheduling scheme changes during a promotion with one of your advertising partners. In addition to updating the background image to your sponsor’s logo, you can attach a link to drive traffic to a specific page, such as the advertiser’s website.
Local Events
Promote a local concert, fundraiser, or other special event in your community by including their logo as a clickable background image.
Award Shows
If you’re providing coverage or updates from the hottest awards shows of the season, enhance this content by updating your page background to a related (though not copyrighted) image, such as spotlights and the red carpet.
For more ways to enhance your website with Express CMS, check out this recent post about Themify.
