Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you entice your audience by using second person in your promotional copy.
Writing copy for your emails, contests, and other featured promotions in the second person narrative is an easy way to further engage members and compel them to interact with your content. Most marketing copy uses this perspective to help their message feel more personalized for their potential customers. Using pronouns like you and your instead of he, she, or they allows your audience to better connect to the promotion and your message.
For more ways to improve your contest copy, check out this post.
