Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you keep the tone and quality of your online content consistent by establishing a digital style guide.
Just as your station features multiple on-air personalities, you probably have a team of people publishing content to your website and social media. It can be challenging to keep quality, voice, and tone consistent when there are multiple contributors. A style guide is a great way to ensure that your on-air talent, interns, and any other content creators are all on the same page about the characteristics that should be present in everything that is posted to your digital properties. Whenever a new piece of content is being drafted, encourage the author to consult the style guide. It’s also wise to have another member of your staff review the piece before it’s published not only to confirm that the content is consistent with your brand, but to also catch any typos, grammar, or punctuation errors that may have been overlooked.
Check out this post for tips on creating your own digital style guide.
