Marketing & Campaign Promotion

Monday Marketing Tip: Switch up your creative assets


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you improve your content performance with mid-campaign adjustments.

One of the many benefits of digital advertising is the ability to easily swap out creative assets.  Consider creating multiple versions of your ads that you can test and then refine your campaign based on initial results.  Remember to provide a call to action that is relevant to your digital audience and is optimized for your various mediums (“Click this banner to learn more!” on a display ad or “Visit our website for more details!” in an audio spot, etc.)

Check out other posts from our Monday Marketing tip series for more ways to strengthen your digital marketing strategy.

Marketing & Campaign Promotion
Monday Marketing Tip: Get personal (about email subject lines!)
Content Strategy
Monday Marketing Tip: Improve your digital content with a style guide
Marketing & Campaign Promotion
Cyber Monday Marketing tip: Partner with online retailers this holiday season!