Monday Marketing Tip: Consult your legal team when using trademarked brands, events, or destinations.
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will allow you to run engaging promotions with trademarked partners while protecting your brand with help from your...
3 quick tips for picking the perfect fonts for your digital content
From your station logo to contest headers, blog posts and email blasts, the typography you use says a lot about your brand. Consider some of the quick tips below when selecting the perfect fonts for your own content. 1. For...
Monday Marketing Tip: Use contrasting colors to make an eye-catching call-to-action button
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize your call-to-action buttons to boost contest participation. Pull site visitors’ attention to...
3 benefits of launching an OTT TV platform
A recent article from MediaPost reported that local OTT television platforms have enjoyed a 43% bump in revenue in 2019. If you haven’t already incorporated an OTT platform into the content strategy for your own station,...
Monday Marketing Tip: Boost engagement with seasonal polls
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help foster simple but fun user experiences for your site visitors with our polls feature. From classic costumes...
Monday Marketing Tip: Keep your web headlines brief
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize your headlines for the web. According to Nielson Norman Group, research shows that the average...
Monday Marketing Tip: Clean up your email subscriptions before holiday campaigns begin
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you prepare your mailing subscriptions for your upcoming holiday email campaigns. If it’s been several...
3 ways to drive audience interaction through native mobile apps
More and more consumers are turning to their mobile devices every day as their primary access point for the web. In fact, it’s projected that, by 2025, nearly 72.6 percent (3.7 billion) of internet users will rely solely on...
Monday Marketing Tip: Front load your headlines on the web
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize the headlines of your web content. In an eye-tracking study, experts at Google found the...
Monday Marketing Tip: Boost clicks with eye-catching calls to action
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you increase interaction with your content through call to action buttons that are sure to catch your...
Monday Marketing Tip: Develop compelling themes for your integrated campaigns
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will allow you to drive audience interaction through engaging themed campaigns with ENGAGE Widgets. When using Widgets...
Monday Marketing Tip: Adjust the timing of your social posts to boost interaction
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you increase the potential for interaction with your Facebook content. One of the best ways to boost the...