Content Strategy

Monetize college basketball with these content ideas!


The college men’s basketball tournament is just around the corner, and it’s a perfect opportunity to boost both revenue and audience engagement. Read on for some great basketball-themed content ideas to get your advertisers and members fired up!

Sweepstakes and UGC Contests

Even if their favorite team isn’t competing in the tournament, let members celebrate their own victory with a basketball-themed sweepstakes! Sell a sponsorship to a local grocery chain and post a giveaway for the ultimate viewing party, awarding a lucky winner everything they need to throw a fun celebration with their friends and fellow sports fans.
With User-Generated Content (UGC) contests, your audience can make the plays! Let members show off team spirit and turn their Game Day selfies into prize-winning entries in a ‘Show Us your Game Face’ photo contest.

Trivia

Test your members’ knowledge of their favorite teams and players with basketball trivia! Sports fans and trivia buffs alike will enjoy the challenge of answering questions about teams, stats, sports traditions, and more! To get started, why not try our free Basketball Trivia sample pack? You can sell a sponsorship for a whole trivia series, beginning with our seven free sample questions!

Get your free trivia pack!

Polls

Let advertisers keep your audience talking about the tournament with fun opinion polls that let them choose their favorite team mascot, fan superstitions, and more!

March Basketball Brackets

Our March Basketball Brackets are the perfect way to get members involved in the big tournament! Let members predict which teams will advance through each round to duke it out in the championship. Create your own bracket OR use our free Triton Digital-run syndicated bracket, where we provide the design, prize, and a over $2000 in cash prizes! Click the button below to learn more about how you can opt into our free game, add your own sponsor logo, and more.

Learn more about our March Basketball Brackets!
For more content ideas for spring, check out our Q2 Campaign Concepts Guide!
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