If you’re currently managing multiple stations, recreating new content on each individual site can not only slow you down, but it increases the risk for potential errors. Sharing or syndicating content from site to site is a huge benefit of using a single content management platform such as Express CMS that’s advanced enough to manage your content needs. Content syndication is an excellent way to streamline your workflow and improve your efficiency while also saving time and resources.
A great way to do this is to syndicate appropriate content based on format, region, or audience. For example, if you have multiple Adult Contemporary sites, you may share format specific content between them like news about hot artists or upcoming concerts; multiple sites in a geographic region can share local events and news; and any stations that have a similar audience can likely share many of the articles they create, since the interests will be similar.
Syndication can even be used outside of articles and podcasts to save time. Many brands use syndication to manage basic broadcaster information and general contest rules, among other things, making the updates and management of that content so much faster and easier since it can all be done from one location. You can update it in one place and it’s synced everywhere else that you’ve syndicated it.
The more stations you manage, the more time you could save by smartly implementing syndication strategies in your web content. For more tips on improving your digital content strategy as well as sample content you can post to your sites, check out our new Resource Library.
