Monday Marketing tip: Optimize your email designs
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you increase interaction and improve your subscribers’ user experience by using attractive, responsive...
Best of the Blog 2019
2019 is drawing to a close, so we’re looking back on a year that was full of great tips, techniques, and ideas to help you refine your digital content strategy and achieve your revenue goals. Below is a list of our 5...
Monday Marketing Tip: Add an event request form to your community calendar
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you drive site traffic and member interaction by embedding a form on your community calendar page. If your...
Enhance end user OTT app experience with these 3 weather features
Including weather information in your Frankly Media OTT app is an optional feature that is particularly relevant to local broadcasters.If you would like to incorporate these updates in your digital engagement strategy, here are a...
Monday Marketing Tip: Offer specialized email subscriptions
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you keep your audience engaged with your email campaigns by offering a variety of subscription options. Do...
Monday Marketing Tip: Collect leads online with event sign-up forms
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you drive online traffic and collect data for your event sponsors by embedding an event sign-up form on your...
Q&A: Improving contest design
Today, our Senior Manager of Content & Promotions, Anne Marie Robson, answers another common question that we hear from clients looking for ways to boost online engagement. My contests could use a facelift. What are some ways...
Monday Marketing Tip: Keep your website content current
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will improve the quality of your audience’s experience when visiting your website by ensuring all information...
Monday Marketing Tip: Consult your legal team when using trademarked brands, events, or destinations.
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will allow you to run engaging promotions with trademarked partners while protecting your brand with help from your...
3 quick tips for picking the perfect fonts for your digital content
From your station logo to contest headers, blog posts and email blasts, the typography you use says a lot about your brand. Consider some of the quick tips below when selecting the perfect fonts for your own content. 1. For...
Monday Marketing Tip: Use contrasting colors to make an eye-catching call-to-action button
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize your call-to-action buttons to boost contest participation. Pull site visitors’ attention to...
3 benefits of launching an OTT TV platform
A recent article from MediaPost reported that local OTT television platforms have enjoyed a 43% bump in revenue in 2019. If you haven’t already incorporated an OTT platform into the content strategy for your own station,...