Content Strategy

Monday Marketing Tip: Add an event request form to your community calendar


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you drive site traffic and member interaction by embedding a form on your community calendar page.

If your site includes a list of local happenings around your community then chances are you are often contacted by audience members and businesses with requests to add their own events. Including a form on your calendar page is a great way to allow them to submit their event date and details to be included. Not only will this decrease the number of messages flooding your inbox, but it’s also a safer method for receiving these requests, reducing the risk of harmful viruses being spread to your email. Plus, users of Express CMS have the ability to review and approve any listing before it is published to your public calendar. Adding an event form will prompt interaction from your listeners and could boost your site traffic as they encourage their friends, family, or customers to visit your site for more details about their event.

For more ways to boost site traffic using online forms, check out this recent Q&A post.

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