Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will improve the quality of your audience’s experience when visiting your website by ensuring all information there is up to date.
Listeners visit your site to learn the most recent details about your brand, including upcoming concerts, current promotions, and other news. Make sure they’re getting the most up to date information by removing any old news, long-expired contests (but consider leaving recently closed promotions posted for a few weeks so that members can see who won!), and details about concerts and events that have already passed. Also take this opportunity to remove any duplicate content to prevent your site from feeling stale. Routinely removing this type of clutter will help keep your digital content fresh and interesting, which can increase return traffic to your site.
For more ways to clean up your digital content strategy, check out this recent post.
