Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you improve your content and marketing efforts by connecting closely with your audience.
When it comes to measuring the results of your campaigns, don’t rely solely on the numbers. Get a feel for what your members think by asking for feedback. Monitor their comments on your website as well as your social media profiles, or even post a survey asking what they like about your programming, contests, and more. Be willing to accept reasonable criticism and take their insight into account when making adjustments to your content and promotions strategies.
Not only can listening to what your members have to say help improve your content and engagement rate, but they could provide useful suggestions for upcoming contests, promotions, and even new target sponsors. It will also show your audience that you value their opinion. That type of trust and open communication can strengthen their connection to your brand, turning even casual listeners into super fans!
Looking for more great marketing tips? Read more of our Monday Marketing tips to improve your digital strategy.
