3 tips for creating an effective style guide for your brand
Your programming is the heart of your business, but in today’s digital world, it’s only one of the ways that your audience will interact with your brand. An effective digital strategy includes multiple channels of communication,...
Monday Marketing Tip: Drive database growth with limited access content
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will allow you to grow your database by offering exclusive content in the members-only section of your site. Entice...
Marketing Monday Tip: Optimize your graphics for multiple social channels
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help optimize your social media content and campaigns by tailoring your graphics toward each major network. From...
Monday Marketing Tip: Use A/B testing to improve your email campaigns
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you determine what factors can move the needle in your email strategy and potentially boost your open rates....
Monday Marketing Tip: Define clear goals for your promotions
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you set yourself up for success when planning contests and other promotions. Rather than planning a contest...
5 opportunities for customizing your page schemes in Express CMS
Want to breathe some life into your web pages without a full reskin? The Express CMS platform equips users with the ability to make custom changes to their website scheme without overhauling the entire design or compromising the...
Monday Marketing Tip: Write your contest copy in second person
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you entice your audience by using second person in your promotional copy. Writing copy for your emails,...
4 tips for brainstorming a winning promotion
If you’re at a loss for what contests and other featured promotions to add to your calendar next quarter, perhaps you could benefit from a good old-fashioned brainstorming session (or you could snag some ideas from our free...
How to optimize your online content on a budget
Managing your brand’s online content strategy can be challenging, whether that includes a single site or an entire group. To help you overcome this, we’ve pulled together a number of tips and techniques to create more...
3 ways to enhance your Express CMS content with Themify
Express CMS clients have the ability to use the Themify Builder to create a variety of engaging digital content. This tool is located in the ‘add new’ and ‘edit’ views for all of your pages and posts, and...
Monday Marketing Tip: Incorporate photo contests into your promotions strategy
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you engage your audience in a fun way through promotions such as user-generated content (UGC) and photo...
Monday Marketing Tip: Monetize your streaming or podcast content
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you bring in new revenue by attaching sponsors to your online streaming or podcast content. Podcasts can be a...