Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you increase interaction with your content through call to action buttons that are sure to catch your audience’s attention.
Your members won’t engage with a call to action (CTA) if they don’t notice it. It’s important to ensure that download, subscription, or click-to-enter buttons are easy to spot. Consider using colors that contrast with the overall scheme of the web page while still providing a pleasing aesthetic. If your background is light, use a dark hue for your button, or vice versa. For example, notice how the sample button below features bold colors with a light background, making it easily stand out among the blocks of text on this page.
It’s also vital to strategically place your call to action in an area of the page where it will be hard to miss. Take into consideration the user experience, and be sure to add your CTA in a place where it will flow naturally with the rest of the content on the page and not seem out of place.
For more information about optimizing your calls to action, check out this post.
