Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you optimize your call-to-action buttons to boost contest participation.
Pull site visitors’ attention to your “Enter to Win” or other call to action button by using colors that contrast to the overall theme of your contest page. For example, if your overall contest theme uses light colors, feature a dark button with light text, or vice versa. This will draw potential entrants to your call to action, further compelling them to complete their registration.
For other ways to optimize your calls to action, check out this recent post.
