Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you find your email sweet spot by establishing how often you should send campaigns to your members’ inboxes.
You may have lots of exciting news to share with your audience, but emailing them too frequently can be overkill and reduce the likelihood that your next message will be opened. Rather than sending an email every few days, limit your newsletters to 1-3 times a month.
You may also consider using a control group to test what frequency is most effective for you. Try emailing a segment of your audience at your normal rate while varying the mailing frequency with other groups. Monitor the change in open rates and adjust how often you send messages based on the results. You might be pleasantly surprised with the outcome!
If you feel you have a lot of topics to cover each month and require more frequent mailings than your test results suggest, try offering subscriptions on different content, allowing your listeners to opt into the specific mailings they’d like to receive. Some members may be more interested in hearing about your monthly sponsored deals or updates from your morning show, so create specific monthly mailings around those and other topics.
For more tips on improving your email strategy, check out this recent post.
