Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you reach new audience members with a little help from key influencers. This could include businesses who are sponsoring a promotion with you, popular members of your community, or even musicians or celebrities who have appeared in your studio. Asking these figures to tag your site or social profiles on Facebook or Twitter, or even mention you in their own email newsletters, could result in significant growth for your database.
For example, if you’re hosting a popular band in the studio when they come through town next month, ask them to reach out to their followers in your area, inviting them to tune into your station to hear their performance. Or if you’re running a big sponsored contest, request that your advertiser mention the promotion to their followers on social media. This will both drive traffic to your site and increase participation in their sponsored campaign. Everybody wins!
