Stay on subscribers’ Nice List with these holiday email tips
The holiday season is upon us, and there’s no time like the present to start planning your email strategy for Black Friday, Christmas, and beyond. Use the quick tips below to prepare your mailing lists and festive campaigns...
Monday Marketing Tip: Get personal (about email subject lines!)
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help increase your chance of connecting with your audience through email by using personalization. The subject is...
Monday Marketing Tip: Leverage key influencers
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you reach new audience members with a little help from key influencers. This could include businesses who are...
Lift interaction with your Facebook content using these 4 easy tips
The algorithm for making your Facebook content highly visible seems to be constantly changing, which can make it hard to pinpoint the exact recipe for a successful, engaging post. However, don’t let that discourage you from...
10 keys to improving your email open rates
Are your open rates and email clicks starting to decline? Perhaps it’s time to rethink your send strategy. We’ve pulled together a list of key tactics designed to improve your deliverability, email opens and general...
Get an A+ in content with these auditing tips
No need to head back to school to learn how to improve your digital strategy. An audit of the content on your website is a great way to ensure your material makes the grade and is optimized for search engines like Google, Bing,...
3 ways to engage your audience with Snapchat
With the ever-changing trends on social media, it may seem difficult to hold your audience’s attention. The mobile social app, Snapchat, delivers an excellent solution as it was designed to provide brief interactions with your...
Monday Marketing Tip: Save time with social media management tools
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you hone your digital content strategy with the use of social media management tools. It takes time to...
3 easy ways to boost contest traffic with Instagram
You’ve mastered promoting sponsored content on social platforms like Facebook and Twitter, but how successful are your efforts to drive traffic to your site through Instagram? In the age of smartphones and selfies, this mobile...
5 tips for improving your email marketing strategy
Have you spent hours honing and polishing your marketing email copy only to find that your audience isn’t clicking on your links–or, worse, not even opening the message? If so, maybe it’s time to rethink your mailing...
3 New Year’s resolutions for improving your content strategy in 2017
2017 is here, which means it’s time to evaluate your current routine and resolve to make some changes and improvements. While you’re planning your personal goals for 2017, why not make a few resolutions for your content and...
9 tips for launching a successful contest
Have you created fun and engaging sweepstakes that you’re excited to share with your audience? Use the checklist below to ensure your promotion is cleared for takeoff and as successful as possible! It’s important that you...