Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you glean important insight into the minds of your audience members. While our polls and surveys feature can be a fun way to engage your audience in questions about pop culture and current events, it can also be an invaluable tool for collecting data that can be used to target advertisers and improve your brand.
Looking for new sponsors to approach for next quarter? Run a survey to collect information about your audience’s favorite local businesses, or ask about their shopping and spending habits. Incorporate your findings into your next advertiser pitch to help secure more revenue.
Consider also asking your audience to share their opinions about your contests, newsletter, and programming. Take their suggestions, ideas, and criticism into account when you make changes to your content strategy. Knowing what your audience really wants can help you drive engagement and significantly increase site traffic.
Check out our post on resolutions for your content strategy for more ideas to improve your marketing plan in 2017 and beyond.
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