Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you keep your email strategy in shape by maintaining clean and current mailing lists.
If you’ve spent months or years building your database then you probably know that over time, a percentage of those addresses can begin to negatively affect your email campaign analytics. That’s why it’s important to maintain and routinely clean up your subscription lists to lower your bounce rates and decrease the chance that your mailings will either be blacklisted or land in a spam folder. With Halloween next week and Thanksgiving and Christmas fast approaching, take some time before the your holiday emails are in full swing to ensure that your subscriptions and contact lists are up to date and aren’t riddled with outdated or invalid addresses. Doing so could have a significant impact on your campaign results.
For tips on how to prep your email strategy for the holiday season, check out this recent post.
