Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help keep the tone and quality of your digital content consistent through use of a style guide.
You’ve worked hard to set yourself apart from the competition, and a style guide is the perfect place to record the recipe that makes you unique. Documents like this help set the tone and voice for your content online by defining the characteristics that are central to your brand, such as the topics you feature and the personality that is reflected in your copy. Establishing how you’d like your brand to be perceived is the first step to ensuring that those qualities shine through in everything you share online or over the air, regardless of which member of your staff is handling the content creation.
For tips on how to create a style guide for your brand, check out this recent post.
