Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will allow you to drive audience interaction through engaging themed campaigns with ENGAGE Widgets.
When using Widgets to embed polls, trivia, and contests onto your site, considering tying them together with a common idea to create an integrated campaign. Campaign themes are often developed around one of three concepts: an upcoming local or national event, an existing advertiser’s business, or a major giveaway. Work together with your advertiser to determine a central idea that best suits their current needs. For example, a film festival could run a “Let’s Go to the Movies” themed campaign to increase visibility for their upcoming event or a toy store or department store may be interested in running a Christmas-themed campaign during the holidays.
For more ways to use ENGAGE Widgets to create seamless integrated campaigns, check out this post.
