Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you drive audience participation in you online promotions.
When crafting the the Welcome Page title for your online sweepstakes, don’t just use generic “Enter to Win!” text. Give your contests more flavor by using this space as an extension of the promotion name itself by including a prize teaser or just adding a witty introduction to your full contest description. This has more potential to catch your audience’s attention and pique their interest, increasing the likelihood that they’ll interact with your campaign.
For more ways to improve your contest copy, check out this recent Q&A post.
