Content Strategy

Monday Marketing Tip: Be clear about what your email subscribers are opting into


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you maximize email sign-ups by using transparency and setting realistic expectations for your subscribers.

If you offer multiple subscriptions, clarify exactly what members can expect when choosing to receive each. For example, provide details about what subscribers will receive if they opt into your monthly newsletter, morning show updates, or weekly featured deals mailing. Not only can this increase your subscription rates, but it can also boost email opens and click-throughs and decrease unsubscribes.

For email tips, check out this recent post.

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