Start the week with a boost in audience engagement with our Monday Marketing Tip series!
In honor of Cyber Monday, today’s advice will help you bring in revenue this holiday season by securing sponsor partnerships with online retailers.
Teaming up with other businesses that have a strong online presence can impact on your own web traffic throughout the holiday season and beyond. Start by identifying retailers whose products appeal to your target demographic and are in line with your brand’s values. Approach businesses that are a good fit and offer them advertising space on your website or a sponsor opportunity for your email newsletter, special audio streaming segment, or a featured online contest. You could also invite the sponsor to write content for your website, such as a top list of holiday gift ideas that features their product. If the retailer has a smaller platform and limited budget, consider bartering ad space in exchange for goods or gift cards from their online store that you can offer in your prize closet. This type of cross-promotion can bring in new customers for your partner business while creating new listeners and fans for your station.
Want to get started today? Approach an online retailer today to sponsor this free Christmas-themed contest or this holiday trivia.
