Monday Marketing Tip: Re-evaluate your email newsletter frequency
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you find your email sweet spot by establishing how often you should send campaigns to your members’...
Q&A: Tracking sponsor links in ENGAGE Contesting
Today, our Express CMS & ENGAGE Suite Product Manager, Meghan Murray, answers another common question that we hear from clients looking for ways to boost online engagement. How can I determine how much traffic I’m...
5 email campaign ideas to keep your subscribers engaged
Looking for ways to engage your email subscribers all year long? Try incorporating some or all of these mailings into your email strategy to boost open rates and drive traffic to your website. Just be sure to set an expectation...
Monday Marketing Tip: Engage your members on social media with exclusive video content
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you boost social media engagement with exclusive footage from your studio and live events. Your audience...
Monday Marketing Tip: Re-purpose on-air content to your website with podcasting
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you capitalize on the popularity of your on-air programming by converting it into a podcast format. Your...
Monday Marketing Tip: Improve your digital content with a style guide
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help keep the tone and quality of your digital content consistent through use of a style guide. You’ve worked hard...
Monday Marketing Tip: Incentivize your audience with enticing contests
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help boost interaction in your online community and grow your database through engaging sweepstakes and other...
Monetize college basketball with these content ideas!
The college men’s basketball tournament is just around the corner, and it’s a perfect opportunity to boost both revenue and audience engagement. Read on for some great basketball-themed content ideas to get your advertisers...
Q&A: Targeting digital campaigns
Today, our Senior Manager of Content & Promotions, Anne Marie Robson, answers another common question that we hear from clients looking for ways to boost online engagement. How do I get started targeting my digital campaigns?...
3 spring cleaning tips for your content strategy
Spring cleaning extends beyond clearing a few moth-eaten sweaters and last season’s shoes out of your closet or attic. Many of the same principles can be applied to your digital content strategy. Below we’ve pulled...
Monday Marketing Tip: Drive database growth with exclusive, gated content
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you incentivize new members to join your database in order to access unique content that they can’t get...
3 Ways to Grow Your Database in 2018
Make 2018 the year you double your database! We’ve compiled several easy tips on how to increase your list. Keep reading to learn how you can start growing your database today! Sign up new members at your live events....