Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will allow you to run engaging promotions with trademarked partners while protecting your brand with help from your legal department.
When giving away tickets to a big event or to a popular destination, you’ll want to use copy that gets your audience excited about the prize. However, not all trademarked brands and locations allow their names to be used without obtaining permission. It’s always wise to send your drafted contest copy to your legal team for a quick review to ensure that you’re complying with copyright laws to avoid any potential issues.
For ways to prepare your email strategy for the holiday season, check out this post.
