Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you spread awareness of your sponsored contests and other promotions through email marketing.
Your audience subscribes to receive emails from you in order to hear news and updates from your station, so leverage those mailing lists with an email campaign for your next big contest. You can share a short blurb about the promotion in your weekly newsletter or even send out a dedicated mailing for the contest itself. If your promotion has a sponsor, you could even feature exclusive offers from that business to generate more buzz.
For more tips on how to improve your email marketing strategy, check out this recent post.
