1. Maintain Consistency
Your logo is the heart of your brand, so make sure that it’s displayed in a clear, prominent fashion on the top of every page on your website.
2. Stay Organized
Be sure to include a well-organized navigation bar at the top of your site to help listeners easily find the content they are looking for, from event calendars, to program schedules and station information.
3. Keep It Local
Your station provides a shared experience that is local, relevant, and interactive. Emphasize your websites as a community resource by including things like local weather, promotions, and events. Whether your audience is tuning-in on-air or visiting your site, they will have a consistent and memorable experience.
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