3 New Year’s resolutions for improving your content strategy in 2017

2017 is here, which means it’s time to evaluate your current routine and resolve to make some changes and improvements. While you’re planning your personal goals for 2017, why not make a few resolutions for your content and marketing strategies as well? To help you get started, we’ve compiled three suggestions for achievable goals that will help set your brand up for a successful new year.

Get Social

You’ve worked hard to grow your online community across platforms like Facebook, Instagram, and Twitter. Our friends at IBM project that social media marketing investment will take up close to a quarter of the average company’s marketing budget by the year 2021. Make a resolution to stay on top of that trend in 2017 by promoting your campaigns in your social channels! We’ve even posted some great tips for free and easy ways to market your sponsored contests on Facebook and Twitter right here on the Need to Know blog!

Leverage Your Insights

Surveys provide a quick and easy way to learn more about your audience. Take advantage of the insights gained from this type of content to improve your marketing strategy in 2017. For example, ask members about their favorite local shops and restaurants to compile a list of new target sponsors, or poll your audience to learn what prizes and experiences interest them the most when planning your monthly promotions.

Stay in the Know

Don’t wait until you need advice on a particular product or campaign idea. Subscribe to receive updates, tips, and other free resources from our Need to Know Blog, delivered right to your inbox! We’ve even prepared a Campaign Concepts Guide with more than a dozen contest ideas and sponsor suggestions to set you up for a successful first quarter.

Try one or all of these resolutions to engage your audience and optimize your promotions strategies in 2017 and beyond!