4 essential mediums for promoting your next online contest
You’ve put a lot of effort and resources into securing a sponsor and building an attractive, engaging contest, but the work doesn’t stop there. Even the best-designed, highest stakes campaigns can yield low participation rates if...
Monday Marketing Tip: Promote your on-air contests on your website!
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you get the most out of your on-air contests. For your biggest promotions, you’ll reach the majority of your...
Monday Marketing Tip: Promote your content on-air
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you promote your online content by doing what you do best: mentioning it on-air! When running campaigns...
4 components of effective contest copy
When it comes to publishing enticing sweepstakes and other contests to your website, you want your promotion to stand out and grab your site visitors’ attention. Think of the contest’s landing page as a flyer or...
Monday Marketing Tip: Get search engine optimized!
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you reach your audience through popular search engines like Google, Bing, and Yahoo. While many broadcasters...