Marketing & Campaign Promotion

Monday Marketing Tip: Promote your content on-air


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you promote your online content by doing what you do best: mentioning it on-air!

When running campaigns online, it’s often easy to forget to tie your digital and on-air strategies together. While it’s important to focus on fostering a community through your website, social media profiles, and email, remember to share all that great content with your listeners during their morning and evening commutes! A quick, one-liner in your personalities’ on-air scripts could make a huge impact in traffic to a sweepstakes or even a sponsored trivia question.

Looking for contest ideas for summer? Let these 4 great vacation ideas for summer giveaways inspire your next promotion!

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