Content Strategy
Best of the Blog 2019
2019 is drawing to a close, so we’re looking back on a year that was full of great tips, techniques, and ideas to help you refine your digital content strategy and achieve your revenue goals. Below is a list of our 5...
Content Strategy
3 benefits of launching an OTT TV platform
A recent article from MediaPost reported that local OTT television platforms have enjoyed a 43% bump in revenue in 2019. If you haven’t already incorporated an OTT platform into the content strategy for your own station,...
Generating New Revenue
Ad revenue is growing for local OTT: What does that mean for local television?
Advertising for OTT (over-the-top) TV platforms in local markets has climbed an impressive 43% in 2019, growing from $598 million in 2018 to a projected $857 by the end of this year. A forecast of the next four years predicts...
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