Content Strategy
Monday Marketing Tip: Keep your web headlines brief
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you optimize your headlines for the web. According to Nielson Norman Group, research shows that the average...
Content Strategy
Optimizing Headlines for the Web: 5 Top Traits To Include
Whether you’re publishing a news article with Express CMS or posting a video clip with Express Video, a headline can make or break your click rate. In addition to publishing on your site, sharing a link to your content on...
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