Q&A: Improving contest design
Today, our Senior Manager of Content & Promotions, Anne Marie Robson, answers another common question that we hear from clients looking for ways to boost online engagement. My contests could use a facelift. What are some ways...
Monday Marketing Tip: Consult your legal team when using trademarked brands, events, or destinations.
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will allow you to run engaging promotions with trademarked partners while protecting your brand with help from your...
Monday Marketing Tip: Engage your audience with conversational copy
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you connect with your site visitors by adding a conversational tone to your content copy. Today’s consumers...
5 easy ways to optimize your contest design
Are you looking to increase engagement with your online sweepstakes and promotions? Boosting audience interaction can be as easy as making a few simple tweaks to the design of your contest’s landing page. Consider incorporating...