Today, our Senior Manager of Content & Promotions, Anne Marie Robson, answers another common question that we hear from clients looking for ways to boost online engagement.
What are some good uses for Engage Suite Widgets on my Express CMS site?
Anne Marie: I’m glad you asked! Having both our Express CMS site and Engage Suite Widgets gives you the ability to embed widgets anywhere on your website, allowing visitors to engage with your content in a variety of unique ways while enhancing user experiences with your brand and your advertising partners.
For example, embedding the trivia widget on your morning show’s page gives your audience a chance to engage with extra, exclusive content that they can’t access just by listening to the program on the air. If your on-air talent asks for listeners to call in and share their opinions on a topic, consider posting the same question on your site with the polls widget so that site visitors can participate as well. You could also boost traffic and add value to your sponsored promotions by embedding the campaign widget on a dedicated page for your advertising partner, featuring a themed trivia or survey question, a sponsored contest, and even an exclusive special offer.
For even more ways to optimize your site content with Engage Suite Widgets, check out this post.
