Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you engage your audience and entice them to enter your contests and sweepstakes through copy that tells a story.
While it’s important to clearly state your promotion terms, it can help to use storytelling elements to illustrate the value of the prize. If you’re giving away a trip, help your members visualize themselves at the destination by painting a picture for them. List a few exciting activities your audience can do while on the trip, or describe the scenery they’ll experience. For instance, a contest for a trip to Malibu could include these lines: “Dig your toes in the warm sand of Zuma Beach.” or “Walk hand-in-hand along the shore at sunset on a romantic Malibu getaway for two!”also catch any typos, grammar, or punctuation errors that may have been overlooked.
For more tips on how to write engaging contest copy, check out this post.
