Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you connect with your local listeners by sponsoring events in your community.
Just as you look for target advertisers to partner with for your concerts, live broadcasts, and other appearances, businesses in your community often seek sponsors for their own events. Attaching your brand to a charity fundraiser or local marathon or 5K race is a great way to raise awareness and connect with current listeners in your area. Not only will giving back to your community earn publicity for your station, but you may grow your audience and find opportunities for new revenue in the process.
For other ways to promote your brand, check out the rest of our Monday Marketing Tip series.
