Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you improve the performance of your calls to action through strategic, intuitive placement within your digital content.
When determining where to place your call to action button, consider the flow of user experience on the page. The best position depends on the type of content you’re promoting. While including a button above the fold might be more effective for email subscription sign-ups or featured content on your homepage, pages containing sweepstakes or blog posts with downloadable material may yield a higher conversion rate when the call to action is placed near the bottom of the page. When there is more text for your members to consume, they will read from top to bottom and left to right, so placing a button at the end of a section of important information provides a more natural progression.
For more tips on how to optimize your calls to action, check out this recent post.
